NIDO NUTRITION DAY

About This Project

A nutrition education project by Nestle Nido to educate parents and caregivers of the brands target.

The education was delivered through drama and a nutritionist.

The target was to bring together 300 parents and care givers particularly women every weekend to benefit from the program.

50 activations were held across ten regions of Ghana. Reaching over 15,000+ caregivers. Over 25,000+ Nido sachets ranging from 365g to 14g were sampled. Other branded souvenirs were also given.

Category
Brand Development, Market Activation
Tags
nestle, nido