Cerelace Nutrition Ambassodors Program

About This Project

Nurses Ambassadors Programme

NAP is a nutrition education and brand activation by Nestle Cerelac with mothers and babies six months and above as its core target.

Through the programme, mothers are taught the importance of complementary feeding, nutritional benefits of cerelac and its proper preparation.

Activities: product education and demonstration, sampling.

Touchpoints: Health Facilities and outreaches.

Category
Brand Development, Market Activation
Tags
cerelac